Get to know us
Hwa Heng Beef Noodle began in 1948, starting from a small cart on the streets of post-war Singapore, and has been focusing on a bowl of good soup and noodles for over 70 years. Persist in slowly simmering beef bones, freshly cutting beef, and making sauce by hand, resulting in a clear and rich soup with distinct layers.
From old street vendors to mall stores, Hwa Heng has always remained true to its original intention - to offer sincere beef noodles at an affordable price, so that generations of diners can remember this warm urban flavor.
Our vision
Hwa Heng Beef Noodle aims to grow into a century-old brand that stays true to its heritage while evolving with the times. We strive to serve consistently good beef noodles, build a strong halal and non-halal network, nurture our people, and become a household name across Singapore and the region – where every bowl feels familiar, comforting and worth coming back for.
成为新加坡最值得信赖、最受喜爱的牛肉粉品牌,走向「百年老店」之路;无论时代如何改变,都以一碗坚持品质、用心熬制的牛肉粉,温暖一代又一代的食客,在新加坡以及更多地方扎根。
Our team
Behind every bowl of Hwa Heng Beef Noodle is a team that believes in doing things properly, not quickly.
Our team brings together
heritage keepers who learned directly from the old masters, and
a new generation of F&B professionals who focus on consistency, hygiene, service and systems.
From the central kitchen to each outlet, our chefs carefully control the soup, sauce and ingredients, while our front-line crew focus on warm, sincere service.
Whether it’s traditional Hwa Heng or our halal brand Hai Ge Ji, everyone in the team shares one simple goal:
to make sure every customer leaves feeling full, satisfied and cared for.
我们的团队
每一碗华兴牛肉粉的背后,都是一群坚持做好每一件小事的团队,而不是只求快、只求省。
团队结合了:
亲自从老师傅手中学艺的传统传承者,以及
懂得系统管理、卫生标准与服务细节的新一代餐饮专业团队。
每一家分店,后厨师傅严谨把关汤头、酱料和食材,前线同事则用真诚、亲切的服务迎接每一位客人。
无论是传统的 华兴牛肉粉,还是清真品牌 「嗨歌记牛肉粉」(Hai Ge Ji Beef Noodle),全体团队只有一个共同目标:
让每一位上门的客人,吃得满足、感到被重视,愿意再次回来。


Our team
At Hwa Heng Beef Noodle, our strength lies in our individuality. Set up by XR, our team brings together passionate chefs and experienced F&B professionals, all dedicated to serving the best beef noodle experience to our customers.


© 1948–2025 Hwa Heng Beef Noodle
Crafted with Heritage Since 1948
All Rights Reserved.


