The story of Hwa Heng Beef Noodle began in 1948.
After World War II, Singapore was rebuilding, and people were looking for comfort, warmth and hope in simple things like a humble bowl of noodles.
On Bain Street, with nothing more than a small pushcart and a big soup pot, Mr. Kiang Teck Huan started what would become a 70 over year journey. Every morning before dawn, he would put beef bones into the pot and let them simmer slowly over a low fire. The result was a soup that looked clear but tasted deep and rich. To go with it, he created a special sauce using spices and soy sauce, slightly sweet with a nutty aroma, perfectly matching the freshness of the beef and the richness of the broth.
In 1974, the nameless roadside stall moved to Wah Hing Coffee Shop, located opposite the Odeon Cinema on North Bridge Road. Regular customers began calling it “Odeon Beef Noodle” because of its location. From this nickname, the brand gradually evolved into the name we know today: Hwa Heng Beef Noodle.
Tradition, Heritage and Hala
"Food is more than just taste. It is culture and a bridge between people."
To share this old, familiar flavour with more communities, we introduced a halal version in 2025; Hai Ge Ji Beef Noodle (HGJ).
From ingredient selection to preparation and cooking, every step follows strict standards. Yet, we always stay true to the same core: the soup, the sauce, and the quality of the ingredients. Whether you enjoy it dry with sauce or in a bowl of hot soup, whether it is halal or the original recipe, what customers taste is the same Hwa Heng spirit. Honest, consistent and dependable.
A Bowl Full of Memories
Hwa Heng is not just a craft. It is also a part of Singapore’s memory.
Many families have grown up with Hwa Heng:
a quick meal before catching a movie,
a reward after a good exam result,
a comforting bowl of hot soup after a long day or late night overtime.
Generation after generation, customers have “voted” for Hwa Heng with their footsteps and their loyalty. Because of this trust, Hwa Heng is committed to giving back. Supporting community events, promoting local food culture, and connecting with the younger generation through social media and new touchpoints, so that an “old brand” can continue to feel fresh and relevant.
Looking to the Next 100 Years
Hwa Heng’s vision is to become a true “century old brand”.
We are constantly working to:
improve the stability and quality of our soup bases and recipes,
strengthen our supply chain and store operations,
enhance product consistency, warm service and dining comfort,
and, while keeping our classic beef noodle, explore lighter, more youthful and more international ways to enjoy Hwa Heng.
No matter how times change, one thing will never change: our belief that what truly touches people’s hearts is a simple, steaming hot bowl of noodles made with care.
In the next seventy years and beyond, we hope that every bowl of Hwa Heng Beef Noodle will continue to warm everyone who walks through our doors.
品牌介绍
华兴牛肉粉的故事始于1948年。战后新加坡百废待兴，先辈以最朴素的方式起家：一辆小推车、一口大汤锅。日复一日于培英街（Bain Street）起早摸黑，牛骨下锅，小火慢熬，汤色清亮而厚实；以多味香料与酱油调成的酱汁，入口微甜带坚果香，与牛肉的鲜、汤底的醇相得益彰。
1974年，小摊从无名路边摊迁入位于北桥路、欧德安戏院（Odeon Cinema）对面的「华兴咖啡店」（Wah Hing Coffee Shop）。自此，“无名摊”因地得名，称为「Odeon Beef Noodle」，后来便有了今天的「华兴牛肉粉（Hwa Heng Beef Noodle）」之名。
饮食是文化，也是桥梁。为让更多族群共享这份老味道，近年推出清真版本海哥记牛肉面，在选材、处理与流程上严守规范，同时守住“汤、酱、料”的核心风味。无论干拌或汤面、无论清真或传统，食客尝到的，都是华兴一以贯之的诚实与稳妥。
华兴不仅是一门手艺，还是一段城市记忆。许多家庭在这里完成从儿时到成家的味觉接力：看电影前的快餐、考试后的奖励、加班时的一碗热汤……一代又一代的食客用脚步为华兴投票。也正因这份信任，品牌积极参与社群公益、支持本地饮食文化，并通过社交媒体与年轻世代对话，让“老字号”保持鲜活。
面向未来，华兴以“百年老店”为愿景：持续精进汤底与配方的稳定性，优化供应链与门店营运，把出品一致性、服务温度与空间舒适度做得更好；在保留核心菜式的基础上，探索轻食化、年轻化与国际化的表达。无论时代如何变迁，真正打动人心的，始终是一碗热气腾腾、来之不易的好味道。愿在下一个七十年，仍以一碗牛肉粉，温暖每一位来到华兴的人。
OUR STORY
© 1948–2025 Hwa Heng Beef Noodle
Crafted with Heritage Since 1948
All Rights Reserved.